Adolfo Fernandez is the Global Director of Product Strategy & Operations for TikTok, where he leverages his extensive background in marketing and technology to drive innovative product strategies. With a distinguished career spanning key roles in influential tech companies, Adolfo is a seasoned professional known for his dynamic approach to digital disruption and business development. His expertise makes him a sought-after keynote speaker, particularly adept at discussing the nuances of the digital economy, emerging technologies, and leadership in the tech-driven world.
Educated with a BBA from the University of Santiago de Compostela and a Masters in International Management and Business Administration from IE Business School, Adolfo has built an impressive career trajectory. Now at TikTok, he manages product marketing and operations for the platform’s performance advertising products, focusing on aligning product offerings with market needs effectively. His academic contributions as a guest speaker at institutions like IE Business School and MIT Sloan Executive Education have further solidified his reputation as an authority on digital transformation and technology’s role in enhancing employability within the tech sector.
From his early days as Chief Marketing Officer at Cilenis Language Technology to his strategic roles at Google and Xerox, he has consistently demonstrated an ability to enhance business growth through innovative marketing strategies. His capacity to lead and inspire teams has resulted in groundbreaking projects that have significantly influenced business paradigms, establishing him as a leader in his field. Adolfo's role evolved from Business Development Manager to Head of Global Retail Advertising & Commerce at Google, where he was instrumental in driving the commercialization of retail solutions and the development of a robust product roadmap for small to medium business retailers.
Adolfo's involvement with the World Economic Forum's Expert Network since 2019 underscores his influence and thought leadership in the sectors of retail, consumer goods, and digital communications. He is a firm advocate for the critical role of technology in driving economic and societal growth. His speaking portfolio includes over 250 high-profile engagements where he has shared his insights with diverse audiences globally. As a featured speaker at international forums including the United Nations and the World Trade Organisation, Adolfo has demonstrated his deep understanding of the global digital landscape. If you are looking to inspire and inform your audience with cutting-edge insights on business growth, digital innovation, and market leadership, Adolfo Fernandez is an exceptional choice for your next keynote speaker. Enquire today to bring his visionary perspective to your event.
